My girl has beautiful curls and a common struggle—frizz. The trendy, super cute hair ties just didn't work for her delicate curls. I tried smooth scrunchies, but they were too big for her short hair. Then, one day, my mother sent me a courier with lots of colourful, handmade mini scrunchies for her. They were perfect—soft, gentle, and made with love. I realized that if I was struggling to find this, other moms were too.

But there was a 'cherry on top' to the idea: the magic of twinning. And just like that, The Minimoi was born. Every piece we make is handmade for comfort, crafted with care

Every product we create carries the same founding promise: if it's not gentle enough for my Mini, it's not ready for yours.

With Love Mumma & Mini 🎀